Mentefredda is a company specialized in marketing and digital strategies for tourism, partnering with hundreds of Hotels and accommodation facilities all over Italy.
A provider of all the services needed to have the best possible presence in the digital world (website, booking engine, channel manager, web marketing, revenue management), it helps companies grow, find new customers, convert online visits into bookings and build customer loyalty.
For the Mesbeglia project, Mentefredda curated:
WEBSITE
Realization of the website with the Z-Suite DMS, an easy-to-use tool that not only allows content management of the site in total autonomy, but also allows to implement and monitor web marketing campaigns or marketing automation actions.
SEO AND COPY
Persuasive copywriting activities from an SEO perspective, to increase the visibility of the portal on search engines and the conversion of visits into direct bookings.
REVENUE MANAGEMENT
Support and advice in the management of the business proposal and in the definition of pricing policy and online distribution of rooms.
IMMERSIVE BOOKING ENGINE
One of a kind. A Mentefredda exclusive.
To guarantee users a unique browsing experience within the hotel website even during the booking phase, Mentefredda has integrated the most widely used booking engines into Z-Suite, maintaining their functionality but enriching them with graphics designed specifically for the hotel.
In this way, the end user will have the perception that he will never leave the hotel's site to land on third-party platforms, and this will more easily persuade him to purchase, making him feel more secure and protected.